No Days Wasted makes recovery and hydration products for people who go out, have fun and still show up the next morning. We are a profitable, fast-growing Canadian CPG brand sold across North America on Amazon, in major retailers including Loblaws, Costco and Walmart, and direct on our own website. As Retention & Lifecycle Manager, you own every customer after their first order.

You are obsessed with our customers and know them to a T: who buys, why they buy, why they stop, and what brings them back. You answer customers yourself every day, because it is the best way to know them, and you turn that understanding into the email, SMS, subscription and customer experience programs that drive repeat purchase and lifetime value. 40% Lifecycle marketing (email and SMS) 20% Customer experience and insight, including hands-on customer service This position is based in Toronto, Ontario and will require 3-4 days per week in office. Own email and SMS end to end in Klaviyo and Postscript: strategy, build, testing and results.

Build and optimize lifecycle flows, including welcome, post-purchase, replenishment, cross-sell and win-back. Segment customers by product, behaviour and value, and personalize communication accordingly. Grow website subscriptions and reduce churn across our subscription program.

Design and run retention offers, including order gifts (for example, 2nd and 5th order), win-backs and offers built from available inventory, working with Operations on stock.



Grow customer reviews on our website and on Amazon, working with our Amazon agency. Customer experience and insight Answer customers directly every day across email, the website and Amazon buyer messages, including product questions, order issues, returns and refunds. fulfilled orders, bulk and discount orders) and flag warehouse or shipping problems to Operations.

Run customer surveys and mine reviews and support tickets to understand what customers love, what frustrates them and why they leave. Share a monthly customer insights readout with the marketing team and leadership, with explicit recommendations. Feed customer insight into messaging, offers and product decisions.

Customer service response time and customer satisfaction Contribution to company marketing efficiency (MER) targets Head of Marketing: Social Commerce: content and creator assets for email and SMS. email and campaign creative. orders, shipping and inventory for offers.

Field and events team: turning event and sampling contacts into customers. What’s not in this roleTo keep this role focused, paid media is managed by our paid media agency, and website conversion for new traffic sits with the Head of Marketing. 3–5 years in retention, lifecycle or CRM marketing for an ecommerce or DTC brand, ideally in CPG, food, beverage or supplements.

Real curiosity about customers: read reviews and support tickets and turn them into tests.

📌 Marketing Manager, Retention & Lifecycle (Winnipeg)
🏢 No Days Wasted®
📍 Winnipeg