Drive marketing systems analysis at Fantuan, using CRM expertise and data analytics to improve campaigns, acquisition, retention, and operational efficiency.

As a Marketing Business Systems Analyst, you will translate marketing needs into clear technical and functional requirements. You will work with Marketing, Product, Engineering, Operations, and Data teams. The work covers CRM, marketing automation, campaign management, dashboards, reporting, and system optimization.

Key Responsibilities

Gather and document marketing business requirements

Identify CRM and campaign system functional gaps

Analyze acquisition, conversion, retention, effectiveness, and ROI metrics

Develop dashboards, reports, and data visualization tools

Coordinate system enhancements, testing, and implementation timelines

Requirements

Bachelor’s degree in a relevant analytical or technical field

At least one year of related business analysis experience

Solid analytical and problem-solving skills

Excel proficiency and familiarity with SQL or visualization tools

Understanding of CRM and marketing automation platforms

Apply marketing analysis, CRM knowledge, and reporting skills to improve Fantuan’s technology-enabled marketing operations.

📌 Marketing Systems Business Analyst (Winnipeg)
🏢 Fantuan 饭团
📍 Winnipeg