Lead two-sided marketplace growth at AMA through acquisition and onboarding strategies. This hybrid role connects providers, sellers, and consumers across Alberta.

As Manager, Community Platform Growth, you will support the Services Marketplace and Product Marketplace. You will develop growth strategies, manage acquisition funnels, and strengthen member experiences through partnerships, digital campaigns, and AI-assisted tools. Reporting to the Director, Marketplace Exchange, you will collaborate across Marketing, Product, Engineering, Design, and Operations.

Key Responsibilities

Develop provider recruitment strategies across Alberta service categories

Build seller and provider pipelines through outreach and referrals

Manage onboarding requirements, profiles, orientation, and entry standards





Monitor conversion rates and time-to-active metrics

Report acquisition performance and recommend evidence-based adjustments

Requirements

Business, Marketing, Communications diploma or degree

Experience managing acquisition funnels or onboarding pipelines

Two-sided marketplace experience considered an asset

Experience with CRM and digital outreach platforms

Experience using AI-assisted tools is an asset

Bring marketplace strategy, relationship building, funnel analysis, and AI-assisted workflow experience to AMA’s growing platform.

📌 Marketplace Growth Manager (Winnipeg)
🏢 AMA - Alberta Motor Association
📍 Winnipeg