Drive two-sided marketplace growth at AMA through acquisition strategies, partnership development, and data-informed engagement across Alberta. This strategic role follows a hybrid work model.

As Manager, Community Platform Growth, you will lead growth initiatives for AMA’s Services Marketplace and Product Marketplace. You will work with Marketing, Product, Engineering, Design, Operations, and other teams to strengthen member experiences. Your focus includes provider and seller recruitment, onboarding, engagement, and measurable marketplace results.

Key Responsibilities

Develop recruitment strategies for Alberta service providers

Build provider and seller pipelines through campaigns and partnerships

Manage onboarding requirements, profiles, orientation, and entry standards





Monitor conversion rates and time-to-active metrics

Report acquisition performance and recommend strategic adjustments

Requirements

Understanding of two-sided marketplaces and supply participation

Strategic growth leadership experience

Ability to interpret funnel and pipeline data

Solid communication and relationship-building skills

Comfort with digital tools, automation, and AI-assisted workflows

Lead AMA marketplace acquisition, onboarding, partnerships, and analytics while scaling trusted provider, seller, and consumer connections.

📌 Marketplace Growth Strategy Manager (Winnipeg)
🏢 Alberta Motor Association
📍 Winnipeg