Own lead volume, quality, and return on marketing spend for Buyerlink in Victoria, BC. Use campaign data to guide profitable growth from an in-person office.

This Senior Digital Marketing Manager leads strategy for high-quality lead generation across paid acquisition channels. You will plan campaigns, set priorities, guide execution, and identify trends affecting performance. The work requires media buying, reporting, testing, partner relationships, and explicit recommendations across the marketing funnel.

Key Responsibilities:

- Lead the team’s digital marketing strategy and priorities
- Launch campaigns across search, social, native, and display
- Monitor conversion rate, lead quality, volume, and cost efficiency




- Identify performance trends and resolve campaign issues
- Share reporting, risks, insights, and next steps

Requirements:

- Five or more years of lead generation experience
- Background in media buying and performance marketing
- Ability to turn campaign data into clear actions
- Experience with digital ads, analytics, CRM, or call tracking platforms
- Organization, communication, and collaboration skills

Shape Buyerlink’s Victoria lead generation growth through digital strategy, performance analysis, paid media, and campaign optimization.

📌 Senior Lead Generation Marketing Manager (Victoria)
🏢 BuyerLink
📍 Victoria