Build retail franchise programs for Barbie, Hot Wheels, and other Mattel brands through creative presentations and Canadian market execution.

As Associate Manager, Retail Franchise Activations, you will support Consumer Products activations at Mattel’s Mississauga, Ontario headquarters. You will collaborate with UCANZ channel leads and Canadian partners to translate strategies into retail programs. The role includes presentations, trade events, licensing coordination, and specialty fashion collaborations.

Key Responsibilities:

- Execute regional sales presentations and industry trade events
- Support Consumer Products sell-in across Canadian retail
- Partner with key category licensees and Consumer Products managers
- Execute retail programs with Canadian specialty retailers




- Coordinate fashion apparel collaborations with YM Inc and Joe Fresh

Requirements:

- Five or more years in consumer products, licensing, or category management
- Excellent presentation and communication capabilities
- Robust organizational skills with careful attention to detail
- Proficiency in Microsoft products and presentation building
- Curiosity, continuous learning, and a demonstrated growth mindset

Apply consumer products, licensing, and presentation expertise to Mattel’s Canadian retail franchise activation work.

📌 Consumer Products Retail Marketing Manager (Mississauga)
🏢 Mattel
📍 Mississauga