Use AI-led experimentation to improve Botpress acquisition across paid media, events, and direct mail. Help determine which channels scale predictably.

As Demand Generation Lead, you will build an acquisition engine for a sales-led motion at Botpress. You will improve paid ads, launch an AI workshop, test direct mail, and decide how agencies and vendors support growth. The work spans strategy, execution, and learning.

Key Responsibilities:

- Improve paid advertising impact
- Launch invite-only, in-person AI workshops
- Experiment with direct mail campaigns
- Test acquisition plays in a deliberate sequence
- Manage channel agencies, budgets, and briefs

Requirements:

- Heavy reliance on AI in work and processes
- Ability to ship experiments after strategic reflection
- Willingness to build unfamiliar channels from scratch
- Capacity to stop ineffective work early
- Ability to explain evidence and instinct behind decisions

Apply AI thinking, paid media judgment, event execution, and direct mail experimentation to Botpress’s evolving demand generation engine.

📌 AI Growth Marketing Lead (Montreal)
🏢 Botpress
📍 Montreal