Shape a recognized national legacy brand through strategic storytelling, audience insights, and multichannel marketing in GGC’s remote work arrangement.

Girl Guides of Canada–Guides du Canada seeks a Director to strengthen brand positioning and support its mission across Canada. The role connects market research, organizational data, and audience insights with integrated campaigns and broader organizational strategies. You will oversee digital communities, social media, creative direction, and brand consistency while advising leaders and building alignment across audiences.

Key Responsibilities

Strengthen GGC’s national brand presence and positioning

Connect audience insights to brand and marketing strategies

Oversee social media, digital communities, and creative services





Bring GGC’s story to life across channels

Advise executives and senior management on marketing

Requirements

Accomplished leadership across multiple audiences and channels

Experience with legacy or national brands an asset

Cause-marketing, membership, nonprofit, or purpose-driven experience an asset

Exceptional communication, presentation, and storytelling skills

Solid analytical and project-management capabilities

Use brand strategy, community engagement, and insight-led marketing to advance GGC’s profile, mission, and connection with girls.

📌 National Brand Strategy Director (Winnipeg)
🏢 Girl Guides of Canada
📍 Winnipeg