Lead Nido brand strategy from Nestlé Canada’s North York hybrid office, using consumer insights, innovation, and integrated marketing planning.As Marketing Manager, you will develop 18-month and three-year brand plans for Nido within Nestlé Canada Inc. You will translate global consumer insights into value propositions, brand experiences, communications, and media strategies. The position requires experience managing brands or portfolios across consumer segments.Key Responsibilities:
Develop consumer-led Nido brand strategies and value propositionsLead brand investment strategy and PFME deploymentBuild integrated 18-month and three-year brand plansDevelop pricing and promotional strategies for sustainable growthPartner across functions to execute brand prioritiesRequirements:
Three to five years of Marketing Manager experienceExperience in a Tier 1 CPG organizationBackground in complex, regulated, consumer-driven categoriesExperience executing end-to-end marketing plansOne to two completed brand planning cyclesBring consumer insights, strategic marketing, and cross-functional leadership to Nido’s growth agenda at Nestlé Canada.