Nido brand strategy, consumer insights, and innovation define this Marketing Manager role in North York, Ontario, with hybrid work arrangements. Build brand plans that connect consumer needs with growth.
At Nestlé Canada, you will develop Nido’s 18-month and three-year brand plans. The work spans brand strategy, investment, innovation and renovation, pricing, promotions, communications, and media. You will translate global consumer insights into value propositions and experiences while supporting commercial priorities.
Key Responsibilities
Develop consumer-led Nido brand strategies and experiences
Lead brand investment and PFME deployment
Build the five-year innovation and renovation roadmap
Execute integrated brand plans and communication strategies
Develop pricing and promotional strategies for sustainable growth
Requirements
Three to five years of progressive Marketing Manager experience
Experience in a Tier 1 CPG organization
Background in complex, regulated, consumer-driven categories
Experience managing brands or portfolios across consumer segments
One to two completed full brand planning cycles
Apply brand planning, consumer insights, and cross-functional leadership to grow Nido at Nestlé Canada in North York.