Nido brand strategy, consumer insights, and innovation define this Marketing Manager role in North York, Ontario, with hybrid work arrangements. Build brand plans that connect consumer needs with growth.At Nestlé Canada, you will develop Nido’s 18-month and three-year brand plans. The work spans brand strategy, investment, innovation and renovation, pricing, promotions, communications, and media.
You will translate global consumer insights into value propositions and experiences while supporting commercial priorities.Key Responsibilities:
Develop consumer-led Nido brand strategies and experiencesLead brand investment and PFME deploymentBuild the five-year innovation and renovation roadmapExecute integrated brand plans and communication strategiesDevelop pricing and promotional strategies for sustainable growthRequirements:
Three to five years of progressive Marketing Manager experienceExperience in a Tier 1 CPG organizationBackground in complex, regulated, consumer-driven categoriesExperience managing brands or portfolios across consumer segmentsOne to two completed full brand planning cyclesApply brand planning, consumer insights, and cross-functional leadership to grow Nido at Nestlé Canada in North York.