Paid media strategy drives this remote Demand Generation Manager role at Blacksmith Agency across Canada, South Africa, and the USA. Own budgets, targeting, and campaign decisions.Blacksmith Agency is an AI-first digital agency serving B2B and growing-brand clients. You will own paid media across Google Ads, Meta, LinkedIn, and Microsoft Ads. The role centers on attribution, client roadmaps, performance narratives, and account growth.Key Responsibilities:
Manage paid media across four advertising platformsAllocate budgets, set bids, and refine targetingTest creative and decide when campaigns should endMaintain conversion tracking and attribution using GA4Lead roadmaps, client calls, retention, and upsellRequirements:
Three-plus years hands-on with Google Ads and MetaExperience building, running, and optimizing campaignsDemonstrated movement in ROAS, CPA, or pipelineAgency experience managing several clients simultaneouslyClear spoken English for live calls with US clientsShape paid media performance, attribution, and client growth as Blacksmith Agency’s Demand Generation Manager across remote markets.