Own paid media strategy remotely from Canada, South Africa, or the USA, using Google Ads and Meta to drive measurable client performance. As Performance Marketing Specialist at Blacksmith Agency, you manage paid media for B2B and growing-brand clients. You own targeting, budgets, roadmaps, and client narratives. Your toolkit includes Google Ads, Meta, LinkedIn, Microsoft Ads, GA4, tag manager, and platform pixels. Key Responsibilities:
Manage paid media across four advertising platforms Allocate budgets, bids, targeting, and creative tests Build trusted conversion tracking and attribution Develop 90-day and quarterly client roadmaps Drive retention, upsell, and long-term relationships Requirements:
Three or more years hands-on with Google Ads and Meta Experience building, running, and optimizing campaigns Proven movement in ROAS, CPA, or pipeline metrics Agency experience managing several clients concurrently Transparent spoken English for live US client calls Bring hands-on paid media expertise, reliable attribution, and client communication skills to Blacksmith Agency’s performance marketing accounts.