Lead go-to-market planning for Manulife’s insurance business, combining market research, campaign execution, and advisor-focused communication in Waterloo.

This Strategic Marketing Manager role targets high-net-worth advisors across Individual Insurance and Guarantee Wealth Solutions. You will translate market insights into campaigns using digital, print, and in-person tactics. Success requires strategic marketing experience, strong analysis, transparent deliverables, and effective collaboration with sales, product development, and customer service.

Key Responsibilities:

- Align advisor strategies with company goals and opportunities
- Identify insurance trends through market research and analysis
- Create targeted campaigns communicating Manulife’s value proposition




- Coordinate go-to-market initiatives with cross-functional teams
- Manage budgets for efficient marketing resource allocation

Requirements:

- Understanding of go-to-market strategies and marketing principles
- Insurance strategic marketing experience with high-net-worth clients
- Ability to interpret data and market trends
- Ability to manage projects and meet deadlines
- Bachelor’s degree preferred; master’s degree preferred

Apply strategic planning, campaign development, and market analysis to advance advisor marketing at Manulife.

📌 Go To Market Insurance Marketing Manager (London)
🏢 Company 1 The Manufacturers Life Insurance
📍 London