Shape social media amplification strategy at Rothmans, Benson & Hedges, connecting audience behaviour, KPIs and investment decisions. Support current and future product categories.

This Senior Specialist leads social governance and integrated amplification across owned, earned, shared and paid channels. You will develop campaign approaches for launches, retail activations and business priorities. The work requires analytical judgment, multi-channel experience and collaboration with agencies, platforms and stakeholders.

Key Responsibilities:

- Lead social media strategy, priorities and governance
- Develop amplification for launches, campaigns and retail activations
- Define KPIs and assess audience and performance data
- Optimize investment for priorities,



behaviour and expected impact
- Partner with Legal, Compliance, External Affairs and Brand

Requirements:

- Four or more years in marketing, media or related fields
- Experience managing integrated, multi-channel campaigns
- Knowledge of social media and influencer marketing
- Solid analytical, reporting and KPI capabilities
- Sound judgment in a highly regulated environment

Use social media strategy, data interpretation and compliant partnership skills to guide amplification investment for RBH brands.

📌 Social Media Amplification Strategy Specialist (Toronto)
🏢 Rothmans, Benson & Hedges
📍 Toronto