Drive DTC and eCommerce growth remotely with Sweat Pants Agency through Google Ads, Shopping optimization, and rigorous incremental measurement.

This strategist owns a portfolio of Google accounts, from campaign architecture through client calls and conversion tracking. You will distinguish harvested demand from created demand across Search, Shopping, PMax, Demand Gen, and YouTube. Your decisions will cover feeds, landing pages, attribution, and account performance.

Key Responsibilities:

- Manage DTC budgets from $5,000 monthly into six figures
- Review account structure, keywords, negatives, feeds, and landing pages
- Control automated recommendations, assets, and sitelink creation
- Improve Merchant Center hygiene, product titles, and promotions
- Present results,



plans, reasoning, and problems directly to clients

Requirements:

- Meaningful hands on Google Ads experience with DTC brands
- Specific experience managing Shopping and PMax campaigns
- Ability to explain changed results across CPA, ROAS, and revenue
- Ability to build and ship landing pages using Claude or equivalent
- Availability for client calls during US Eastern business hours

Use full-funnel Google Ads strategy, feed expertise, and explicit client communication to grow measurable DTC accounts remotely.

📌 DTC Google Ads Growth Strategist (Ottawa)
🏢 Sweat Pants Agency
📍 Ottawa