Turn customer and business insight into digital experiences for VML’s Canadian and American clients, using research, CRM, and strategic planning.

VML Canada seeks a CX / CRM Strategist for a one-year contract within its growing CX team. Reporting to the CSO and collaborating with a CX Strategy Director, you will work across a portfolio of brands. The position centers on understanding categories, customers, competition, stakeholders, and audiences. You will connect insight with brand ecosystems, guide teams through presentations and reviews, partner across disciplines, and measure launch performance. Familiarity with digital experience planning is key, alongside a base knowledge of CRM. The role suits a strategic contributor who values collaboration, innovation, learning, and thoughtful questions about technology’s impact on brands and customers.

Key Responsibilities:

- Investigate customer, category, and business information




- Connect research findings with brand-world opportunities
- Keep teams focused through presentations, reviews, and documentation
- Collaborate with strategists, designers, writers, account leads, and clients
- Track innovation, brand, and cultural developments

Requirements:

- Three to five years of relevant strategic experience
- Experience in digital strategy, UX, product, CX, service design, or CRM
- Knowledge of marketing fundamentals and user experience
- Understanding of AI, CRM, CMS, and membership components
- Ability to present a perspective on future brand experience

Apply strategic research, digital planning, CRM understanding, and cross-disciplinary collaboration to connected brand experiences.

📌 Digital Experience CRM Strategist (Toronto)
🏢 VML Canada (English)
📍 Toronto