Shape FGF Brands' retail media roadmap through CPA, household penetration, and incrementality across major retailer networks. Work three days weekly onsite at Head Office.

This Retail Media Manager role leads commerce media for FGF Brands' portfolio across the US and Canada. You will determine where brands should play, connect creative and commerce plans, and show how investment affects sales. The position partners with leadership, agencies, Sales, Brand, Shopper Marketing, and retail media networks.

Key Responsibilities:

- Shape the broader media roadmap with business leadership
- Connect brand objectives with retailer customer plans
- Own measurement using CPA, HHP, and incrementality
- Run holdouts, lift studies, and current-to-brand analysis
- Turn results into recommendations and reallocate media investment

Requirements:

- Five or more years working in CPG environments
- Fluency with CPA, HHP, and incrementality
- Ability to defend data-driven viewpoints with senior stakeholders
- Agency or external partner leadership experience
- Fifteen percent travel within Canada and the USA

Use commercial thinking and rigorous media measurement to strengthen FGF Brands' household growth and investment decisions.

📌 Retail Media Strategy Manager (Toronto)
🏢 fgf brands
📍 Toronto