Turn audience emotions, behaviors, and data into actionable strategies as PHd’s Planning Associate Director. Work from Omnicom offices at least three days weekly.

This planning leadership role focuses on consumer insights, audience solutions, and measurement across client businesses. You will use proprietary research and complex audience data to identify connection opportunities and guide media, content, and social marketing. Strategic thinking and analytics are equally central.

Key Responsibilities:

- Unearth consumer behaviors and insights for target audiences
- Identify connection opportunities from audience emotions and behaviors
- Discuss KPIs, attribution, incrementality, testing, and optimization




- Move measurement discussions toward effectiveness and business outcomes
- Orchestrate specialists and junior account staff

Requirements:

- Quantitative and qualitative research experience
- Experience with large, complex audience data
- Familiarity with multi-channel measurement and attribution
- Understanding of first, second, and third-party data solutions
- Bachelor’s degree; MBA or related degree preferable

Bring audience research, measurement orientation, and data expertise to PHd’s client-focused planning and analytics work.

📌 Audience Analytics Planning Director (Toronto)
🏢 PHD
📍 Toronto