Build integrated digital media plans for Reitmans (Canada) Limited across Display, Social, SEM, and Affiliate campaigns in a hybrid setting.

As a Paid Media Specialist on an 18-month contract, you will support marketing objectives for Reitmans, RW&CO.;, and PENN. Penningtons. The work includes media buying, audience segmentation, creative coordination, tagging, tracking, and performance analysis. You will collaborate with marketing, e-commerce, digital media, and external partners.

Key Responsibilities:

- Develop media plans across conversion funnel stages
- Manage Display, Social, SEM, and Affiliate campaigns
- Coordinate audiences, creative, tagging, and tracking
- Oversee campaign setup, trafficking, pacing, and optimization




- Analyze performance and provide strategic insights

Requirements:

- Bachelor’s degree in E-commerce, Marketing, or related field
- Two-plus years of digital media buying experience
- Proficiency with Google Ads, Meta Business Manager, and DSPs
- Knowledge of Paid Search, Display, Programmatic, and Paid Social
- French and English fluency required, spoken and written

Apply digital media buying, campaign analysis, and collaboration skills across RCL’s Canadian fashion brands and marketing channels.

📌 Paid Media Specialist Digital Campaigns (Canada)
🏢 RCL - Reitmans Canada Ltd/Ltée
📍 Canada