Shape Birks’ luxury social presence through social strategy and original content creation across its hybrid work model. Build community and brand awareness.

Reporting to the Manager, Digital Marketing, this specialist develops social media strategy and content for Birks and Maison Birks. You will manage editorial calendars, create platform-native assets, and collaborate with Creative Studio, Brand Marketing, and agency partners. The work supports audience growth, engagement, and business objectives across multiple channels.

Key Responsibilities:

- Develop annual strategies across Instagram, Facebook, TikTok, Pinterest, YouTube, and LinkedIn
- Manage editorial calendars for Birks and Maison Birks
- Create photography, short-form video, Reels, Stories, and behind-the-scenes content




- Oversee Chinese social media agency partners
- Analyze performance and optimize content strategies

Requirements:

- Three to five years’ relevant social media or digital marketing experience
- Photography, videography, and short-form video editing capabilities
- Proficiency with CapCut, Canva, Adobe Creative Suite, or equivalents
- Experience managing social strategies and editorial calendars
- Robust English and French proficiency

Bring luxury brand sensitivity, creative storytelling, and analytics expertise to Birks’ social media strategy and content.

📌 Luxury Social Media Content Specialist (Canada)
🏢 Maison Birks
📍 Canada