Marketing Manager (Canada)

Marketing Manager (Canada)

08 Nov
|
ANU Sport
|
Canada

08 Nov

ANU Sport

Canada

ANU Sport is an independent incorporated association that delivers sport, fitness and recreation services and opportunities to the ANU Community. ANU Sport is an UniSport Australia member institution, and the ANU is a member of the Group of 8, Australia’s 8 leading universities.

We exist to facilitate connections within the campus community through health, well-being and sport. Our aim is to enhance and grow the opportunities for students and the ANU community to engage in sport, fitness, and recreation, promoting well-being and balanced lifestyles. ANU Sport is responsible for the operation and management of the ANU Sport Fitness Centre and all ANU Sport facilities, along with supporting over 30 sport and recreation clubs and delivering social and competitive sporting programs.

About us

ANU Sport is an independent incorporated association that delivers sport, fitness and recreation services and opportunities to the ANU Community. ANU Sport is an UniSport Australia member institution, and the ANU is a member of the Group of 8, Australia’s 8 leading universities.

We exist to facilitate connections within the campus community through health, well-being and sport. Our aim is to enhance and grow the opportunities for students and the ANU community to engage in sport, fitness, and recreation, promoting well-being and balanced lifestyles. ANU Sport is responsible for the operation and management of the ANU Sport Fitness Centre and all ANU Sport facilities, along with supporting over 30 sport and recreation clubs and delivering social and competitive sporting programs.

About the role

The Marketing Manager provides strategic and operational leadership for ANU Sport's marketing function.



The role is accountable for protecting and strengthening brand integrity, setting and ensuring the successful implementation of the organisation’s marketing strategy and annual plan, overseeing integrated campaigns, and establishing clear performance measures and reporting. The Marketing Manager is tasked with leading and developing two Marketing Coordinators, facilitating cross collaboration with other business units, coordinates priorities across the organisation, and ensures marketing activity is aligned with ANU Sport’s strategic and operational objectives.

This is a hands-on management role suited an emerging marketing professional who can translate organisational priorities into operational plans, high-quality campaigns and measurable outcomes, while maintaining an effective balance between strategic leadership and practical delivery.

Key responsibilities

- Build brand capability across the organisation through practical guidance, briefing and quality assurance.

- Contribute to the design of significant public-facing materials and campaigns to ensure they are accurate, accessible, audience-appropriate and aligned with organisational values.

- Develop, implement and regularly review an integrated marketing, events and communications strategy that supports ANU Sport’s strategic and operational plans.





- Oversight of the events portfolio, ensuring planning, delivery, and outcomes across all engagement activations align to the strategic plan.

- Lead the annual marketing planning process, including audience priorities, campaign calendar, channel strategy, resourcing, budget requirements and performance targets.

- Manage the organisation-wide campaign calendar and prioritisation process to coordinate activity, reduce duplication and ensure achievable workloads.

- Manage the organisation-wide framework for external and digital communication, including drafting copy and managing approval process.

- Oversight of digital landscape, leading brand and tone consistency, and managing reporting and analytics to assess effectiveness of campaigns and digital presence.

- Monitor and report on campaign delivery, channel performance, audience engagement, conversion outcomes, brand measures and budget performance.

- Manage stock levels, product range, and supplier relationships for ANU Sport merchandise.

- Coordinate marketing workflows, approvals and team capacity, ensuring responsibilities are appropriately allocated and deadlines are managed.

- Other duties to support the ANU Sport as directed.

About you

Our ideal candidate is an emerging commercially aware marketing skilled who combines strategic thinking with disciplined execution. You can lead a small specialist team, influence stakeholders, protect a brand, manage competing priorities and use performance information to improve marketing decisions. You communicate with clarity, exercise sound judgement and are motivated by the opportunity

📌 Marketing Manager (Canada)
🏢 ANU Sport
📍 Canada

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