Lead Sportsnet marketing in Toronto, shaping audience growth, subscription expansion, and brand strategy through an onsite corporate role at Rogers.

As Senior Director, Marketing, you will lead Rogers Sports & Media’s portfolio agenda across sports, television, streaming, and radio. The mandate spans brand platforms, full-funnel marketing, audience segmentation, and customer lifecycle programs. You will guide marketing across linear channels, digital platforms, audio, social, direct-to-consumer products, and partner-distributed offerings while leading more than 15 marketers.

Key Responsibilities:

- Set integrated portfolio marketing strategy and annual roadmaps
- Grow audiences, subscriptions, engagement, retention, and market leadership
- Lead full-funnel campaigns across paid, owned, earned, and social channels
- Own budgets, measurement frameworks,



optimization, and operating practices
- Coach marketers and align senior cross-functional partners

Requirements:

- Progressive senior marketing leadership experience of 15 years or more
- Media, entertainment, sports, streaming, subscription, or technology experience
- Multi-brand portfolio leadership and integrated marketing success
- Expertise in brand strategy, segmentation, performance media, CRM, and lifecycle marketing
- Solid commercial, analytical, communication, and executive presentation skills

Bring portfolio leadership, audience insight, and subscription marketing expertise to Rogers Sports & Media’s Toronto team.

📌 Senior Director Sportsnet Marketing (Toronto)
🏢 Rogers TV
📍 Toronto