Business Unit: Store Support Centre (SSC) Full time lululemon is an innovative performance apparel company for yoga, running, training, and other athletic pursuits. Setting the bar in technical fabrics and functional design, we create transformational products and experiences that support people in moving, growing, connecting, and being well. We owe our success to our innovative product, emphasis on stores, commitment to our people, and the incredible connections we make in every community we're in.

We're looking for a Product Education Copywriter to create engaging, on-brand product education content that helps guests understand, connect with, and get excited about our products. From product descriptions and packaging copy to product naming and educational resources, this role brings our innovations, technologies, and product stories to life across a variety of guest-facing touchpoints. In this role, you excel at translating complex product details into language that is clear, engaging, and easy to understand.

You understand the role product education plays in helping guests make informed decisions and creating meaningful connections with our products, whether they're shopping in store or online. You bring strong writing and editing skills, attention to detail, and a passion for product. You thrive in a fast-paced environment, balancing multiple projects and seasons while maintaining accuracy, consistency, and adherence to brand voice.

Beyond writing, you're curious, collaborative, and committed to continuously growing your expertise in product, storytelling, and the evolving needs of our guests. Your words, on our website and on our packaging, will help to educate and inspire our guests. We create the Product Education materials (Why We Made This) and name all products Write clear, persuasive, and original copy within a defined brand tone of voice for our seasonal Why We Made This product descriptions and other special projects Work in close-knit partnerships with design and merchants,



while checking in with our friends in compliance and legal Embrace feedback and direction from a Managing Editor and your peers Schedule working sessions with cross-functional partners and meticulously follow up in emails and meetings about specific details and project nuances Consider the guest’s journey, whether they’re in store or online A folio of work that demonstrates experience in product education A writing degree or diploma is required Experience working on multiple projects simultaneously and effectively juggle diverse writing demands A self-starter able to follow up to acquire precise information and then to utilize sound judgment when responding to nuanced project needs Experience and confidence working with content management systems, databases, and spreadsheets to store, review, organize, and deliver written information A positive, can-do approach to creative problem solving Experience in proofing dielines is an asset Advanced knowledge of writing, grammar, punctuation, and SEO best practices You’re technically savvy and can work in systems like Flex PLM, Excel, and other content management systems Acknowledge the presence of choice in every moment and take personal responsibility for your life.

Foster connection by putting people first and building trusting relationships. lululemon’s compensation offerings are grounded in a pay-for-performance philosophy that recognizes exceptional individual and team performance. 71,400 – 93,800 CAD the base pay offered isbased on market location and may vary depending on job-related knowledge, skills, experience, and internal equity. As part of our total rewards offering, permanent employees in this position may be eligible for our competitive annual bonus program and subject to program eligibility requirements. Recognizing our teams for their performance and dedication,



other components of our total rewards offerings include support of career development, wellbeing, and personal growth: Extended health and dental benefits, and mental health plans Savings and retirement plan matching People networks, mentorship programs, and leadership series (to name a few) The Company reserves the right to alter these incentive programs, benefits, and perks in whole or in part at any time without advance notice.

Employment decisions are based on merit and business needs, and not on race, color, creed, age, sex, gender, sexual orientation, national origin, religion, marital status, medical condition, physical or mental disability, military service, pregnancy, childbirth and related medical conditions or any other classification protected by federal, state or provincial and local laws and ordinances. Reasonable accommodation is available for qualified individuals with disabilities, upon request.

This Equal Employment

Opportunity policy applies to all practices relating to recruitment and hiring, compensation, benefits, discipline, transfer, termination and all other terms and conditions of employment. While management is primarily responsible for seeing that Lululemon equal employment opportunity policies are implemented, you share in the responsibility for assuring that, by your personal actions, the policies are effective. lululemon is committed to providing reasonable accommodation to applicants with disabilities. If you would like someone from our team to contact you for individualized support, email us at [email protected] use of AI tools, including but not limited to ChatGPT, Microsoft Copilot, Gemini, DeepSeek, or any other AI-assisted software, is strictly prohibited during the interview process.

This includes, AI-generated responses, content creation, or any form of automated assistance in live interviews, case studies, technical assessments, or written submissions. Any use of AI during the interview process will result in immediate disqualification. lululemon reserves the right to use AI detection tools to verify the authenticity of candidate responses. #

📌 Product Education Copywriter (Winnipeg)
🏢 Lululemon Athletica
📍 Winnipeg