Product Manager, Canadian Market

Our client is a recognized manufacturer of drainage solutions for infrastructure and civil engineering projects. Experiencing growth, they wish to strengthen their position in the Canadian market by developing a product offering tailored to the needs, standards, and realities of the country's diverse regions.

The Role

Reporting to the General Management, the Product Manager will be responsible for analyzing the Canadian market and translating their findings into a concrete product strategy.

You will bridge the gap between fieldwork, engineering, and production to bring to market products that truly meet local needs.

Your Responsibilities

Evaluate the Canadian drainage market: size, segments, trends, regions, and growth opportunities

Analyze competitor positioning, pricing, and existing offerings

Identify customer needs (contractors, engineers, municipalities, distributors) and regulatory and standards requirements specific to Canada, as well as regional characteristics (climate, soil, freeze/thaw cycles, etc.)

Identify gaps between current offerings and market needs, then formulate clear recommendations

Define product specifications to be adapted or developed, in collaboration with engineering, R&D;, and production

Develop business cases and prioritize Product Roadmap

Manage the product lifecycle, from concept to launch

Develop the go-to-market plan with sales and marketing: positioning, technical documentation,



and sales team training

Gather market feedback after launch and adjust the offering accordingly

Desired Profile

Bachelor's degree in engineering (civil, mechanical, or other relevant discipline), business administration, or a related field

Minimum 5 years of experience in product management, product development, or business development within an industrial or manufacturing context

Knowledge of the civil engineering, infrastructure, or drainage sector: a significant asset

Experience in market analysis and competitive positioning

Ability to understand technical issues and translate them into practical applications in business needs

Ability to collaborate with multidisciplinary teams (engineering, production, sales)

Excellent analytical, communication, and summarization skills

Fluency in French and English, both spoken and written (required by the Canadian market)

Occasional travel required to meet with clients and partners

What makes this position attractive A strategic role with a high impact, a transparent mandate, and visibility with senior management The opportunity to shape the product offering of a growing company A stable environment in an infrastructure-critical industry

Competitive compensation and comprehensive benefits: [to be specified]

We encourage all applicants Qualified candidates are eligible to apply. Applications will be treated confidentially.

📌 Product Manager (remote) (Winnipeg)
🏢 Au0026A Consultants
📍 Winnipeg