Shape BMW and MINI service loyalty programs in Richmond Hill using customer segmentation, communication strategy, and retailer-focused growth planning.

This Senior Service Retention Specialist role develops opportunities that bring inactive service customers back for repairs and maintenance. You will lead Service Inclusive and Value Service Packages initiatives while aligning programs with retailer capacity and profit maximization. Collaboration spans Customer Support, Marketing, CRM, Sales, Pre-Owned, IT, Regions, and Retailers.

Key Responsibilities:

- Create service process opportunities at the Retailer level
- Improve Service Inclusive package purchases at vehicle purchase
- Refine Value Service Packages communications and measurements




- Train RADS teams to identify service opportunities
- Manage Service Inclusive contract uploads through SPOA

Requirements:

- Five years minimum relevant experience, automotive preferred
- Project leadership from concept through execution
- Exceptional interpersonal, presentation, and facilitation skills
- Ability to influence cross-functional teams without formal authority
- Knowledge of automotive repair and aftermarket products

Bring program leadership, retailer collaboration, and customer loyalty expertise to BMW Group Canada’s service retention strategy.

📌 BMW MINI Service Loyalty Program Manager (Richmond Hill)
🏢 BMW
📍 Richmond Hill