Manage Atlantic key accounts and regional execution in Halifax with Corby and Hiram Walker, supported by sales strategy and team development.
As Provincial Manager, you will oversee commercial activity across New Brunswick, Nova Scotia, PEI, and Newfoundland. The position reports to the Senior Director of Sales, Eastern Canada, and partners with provincial liquor boards including NSLC and NLC. You will lead District Managers, support merchandising professionals, and coordinate pricing, budgets, calendars, and customer programs.
Key Responsibilities
Build and maintain relationships with provincial liquor boards
Plan and execute account programs with Trade Marketing
Mentor District Managers through in-field coaching activities
Manage regional pricing strategy,
budgets, and activity calendars
Recruit and onboard recent team members
Requirements
Ability to coach, motivate, and manage teams
Experience in sales strategy, negotiation, and customer relationships
Budget management and priority-setting capability
Previous beverage alcohol and category management experience required
Microsoft Office, CRM experience, travel flexibility, and license
Use key account management, team coaching, and beverage alcohol experience to lead regional sales across Atlantic Provinces.