Aird & Berlis LLP is a prominent Canadian business law firm located in the heart of Toronto’s and Vancouver’s financial districts. With over 250 lawyers, business advisors and patent agents, we serve clients across Canada and globally.

What We Believe In:

The firm is committed to ensuring that all members of the Aird & Berlis LLP community feel valued, respected and supported. We are a dedicated group of diverse individuals who care about each other, the work we produce and the client service we provide. We go to great lengths to foster a professional, supportive environment for all firm members so you can focus on the important things: client service, your career and your life.

What We Are Looking For:

Aird & Berlis LLP is seeking to fill a new position for a Proposals Manager, to join the Marketing team in our Toronto office. Reporting directly to the Chief Growth Officer, this role leads the development and delivery of compelling, client-focused pitches and proposals that support the firm’s growth priorities. Working closely with firm leadership, partners, practice and industry groups and the Business Development team, the Proposals Manager oversees proposal strategy, workflow, content quality and submission deadlines. The ideal manager will bring strong judgment, exceptional writing and editing skills, and the ability to develop a team through coaching, training, feedback and collaboration.

Responsibilities:

Pitch and Proposal Strategy and Leadership

- Lead the firm’s pitch and proposal strategy, ensuring alignment with business priorities, brand and growth objectives.
- Partner with practice and industry groups to develop pursuit strategies focused on client needs, growth priorities and cross-selling opportunities.




- Advise firm leadership, partners and stakeholders on proposal positioning, key messages and competitive differentiation. Translate complex legal services and client requirements into transparent, compelling, audience-appropriate responses.
- Establish pitch and proposal standards, processes and best practices to ensure consistent, high-quality submissions.
- Support opportunity qualification and bid/no-bid discussions with the Chief Growth Officer and relevant stakeholders to focus resources on priority pursuits.

Proposal Planning and Coordination

- Oversee intake and review of requests for proposals, requests for information and pitch opportunities, identifying requirements, deliverables and deadlines.
- Develop proposal work plans, assign responsibilities and coordinate kickoff meetings, stakeholder input, reviews and approvals.

Pitch and Proposal Development

- Oversee the end-to-end development of pitches, proposals and panel submissions, from strategy and drafting through final delivery.
- Work with lawyers and Business Development to understand client objectives and develop tailored value propositions, win themes and supporting evidence.
- Guide and contribute to drafting and editing executive summaries, service approaches, team profiles and experience statements, ensuring clear and persuasive responses.




- Coordinate pitch presentations and briefing materials, supporting lawyers with key messages, presentation preparation and rehearsals.

Quality Assurance and Submission Management

- Review proposals for accuracy, completeness, consistency and compliance with client instructions, evaluation criteria and submission requirements.
- Coordinate review and approval of pricing, commitments and sensitive information with responsible lawyers, Finance, General Counsel and other stakeholders, as appropriate.
- Oversee final production, version control and timely submission, protecting confidential information and maintaining complete proposal records.

Proposal Content and Knowledge Management

- Lead the development and maintenance of reusable proposal content, templates and pitch materials to support efficient, high-quality responses.
- Partner with lawyers and the Business Development team to capture representative matters, client insights and practice-specific credentials for use in pitches and proposals.
- Ensure proposal content reflects the firm’s voice, brand standards and market positioning while remaining tailored to each chance.
- Develop compelling experience narratives and case studies that demonstrate relevant capabilities and client value, subject to appropriate approvals.

Proposal Systems and Reporting

- Oversee proposal tracking and the use of content management and collaboration tools to maintain visibility into active pursuits, deadlines and team capacity.
- Report on proposal activity, outcomes and trends to the Chief Growth Officer. Use client feedback, win/loss insights and process data to improve future submissions.

📌 Manager, Proposals (Canada)
🏢 Aird and Berlis
📍 Canada