When you walk into a Lammle’s store, you’re welcomed with genuine Western hospitality that makes you feel like part of the family.

The Area

Manageris critical in delivering an exceptional Lammle’s Experience to our customers. As an Area Manager, you are responsible for leading multiple store locations, driving profitable sales growth, developing high-performing leaders, and ensuring operational excellence through the execution of Lammle's Sales and Service Leader Program. Most importantly, the Area Manager is a champion of Lammle’s values, delivering the authentic hospitality, expertise, and sense of community that define the Lammle’s Experience.

Taking the Reins as a Lammle’s Area Manager:

Customer First Champion a customer-first culture throughout all locations. Ensure every customer interaction reflects Lammle's values and service standards.

Coach Store

Managers to lead teams that create exceptional customer experiences. Review customer feedback, surveys, complaints, and service metrics to identify opportunities for improvement. Support stores in resolving customer concerns promptly and professionally.

Drive sales growth through outstanding service, relationship building, and customer engagement. Promote community involvement and local partnerships that strengthen customer relationships and brand awareness. Ensure stores consistently meet or exceed customer service expectations.

Ensure compliance with company policies, procedures, and standards. Monitor and analyze key performance indicators to drive profitability. Ensure inventory accuracy and shrink control processes are maintained.

Coach Store

Managers on financial accountability and business management. Support implementation of company initiatives and strategic objectives.

Hold Store

Managers accountable for achieving sales, payroll, inventory, and profitability targets. Review district performance regularly and leverage data to drive business decisions.



Partner with the Director of Operations and People to identify opportunities for improvement and growth.

Ensure seasonal programs, promotions, and marketing initiatives are executed successfully. Analyze product performance and identify opportunities to improve sales. Ensure displays reflect Lammle's brand standards and customer expectations.

Utilize product and category performance reporting to identify opportunities and drive sales growth. Partner with Store Managers to maximize inventory productivity and seasonal selling opportunities. Encourage teams to understand merchandise trends and customer buying behaviors.

Promote selling behaviors that connect customers with the right products and solutions. Build leadership capability through coaching, mentoring, and succession planning. Conduct regular Store Manager development meetings and performance reviews.

Identify and develop future leaders by creating individual development initiatives and succession planning Partner with Human Resources on employee relations, performance management, and workforce planning. Ensure all training programs are completed and effectively implemented. Recognize and celebrate achievements while addressing performance gaps through coaching and accountability.

Fill leadership vacancies promptly while maintaining solid talent pipelines. Excellent interpersonal skills, outgoing and able to communicate with both internal and external customers. Sales and customer service oriented, ability to identify opportunities and problem solve independently 3-5 years of multi-unit management experience is required; however, individuals with 5+ years in a high-volume Store Management role will be considered.

Passion for Western lifestyle, Western fashion, footwear, tack, and agricultural communities is considered an asset. Flexibility including evenings, and weekends Must be able to travel locally within designated area, with some overnight travel required up to 75% of employment.

Earned Vacation

Company paid holidays Ability to stand and walk for extended periods during shifts of up to 8 hours

📌 Regional Manager (Temporary Full time) (Winnipeg)
🏢 Lammle's Western Wear
📍 Winnipeg