Turn GA4 and search data into brand decisions at Betty Canada. This analyst role connects measurement with sharper marketing action.

Reporting to the VP, Brand Marketing, the Brand Marketing Analyst builds ROI measurement for brand spend. You will synthesize GA4, Google Search Console, Tableau, and Tracksuit data. The role covers brand health and organic search across Ontario and Alberta. It emphasizes insight generation and clear recommendations.

Key Responsibilities:

- Build frameworks connecting brand investment with business outcomes
- Track awareness, share of search, volume, and campaign lift
- Translate GA4 and GSC findings into campaign recommendations
- Maintain Tableau reporting across Ontario and Alberta
- Support reviews with data-backed narratives and next steps

Requirements:

- Two-plus years in brand or marketing analytics
- Hands-on GA4 and Google Search Console experience
- Tableau or comparable business intelligence experience
- Proficiency writing and troubleshooting SQL queries independently
- Robust data storytelling and stakeholder communication skills

Apply brand analytics, SQL, and data storytelling to strengthen Betty’s marketing measurement across Ontario and Alberta.

📌 Brand Marketing Analytics Specialist (Toronto)
🏢 betty.ca
📍 Toronto