Lead long-term brand strategy and portfolio growth as a Senior Director, guiding integrated marketing across complex banners and categories. Shape brand health through digital and in-store programs.
This senior marketing leader owns brand strategy and positioning for assigned divisions and categories. The role partners with Divisional and Category leaders, develops consumer insights from analytics, and oversees teams delivering marketing programs. It also supports enterprise priorities, standard processes, and innovation across paid, earned, and owned channels.
Key Responsibilities:
- Own long-term brand strategy and portfolio-level growth decisions
- Lead full-year marketing plans and integrated campaigns
- Communicate brand objectives, initiatives,
and vision organization-wide
- Guide team performance through mentorship and career development
- Manage brand programs, budgets, and marketing value
Requirements:
- Brand strategy and positioning expertise
- Strong knowledge of leading digital marketing practices
- Experience developing insights from data and analytics
- Ten to fifteen years of brand marketing experience
- Five or more years leading a team
Apply brand strategy, digital marketing, analytics, and people leadership to strengthen major portfolios and drive commercial growth.