Toast creates technology to help restaurants and local businesses succeed in a digital world, helping business owners operate, increase sales, engage customers, and keep employees happy. We're building a world-class Customer Marketing team that creates meaningful connections with the restaurant and retail operators we serve.

We’re looking for a Senior Manager, Product Marketing to translate product capabilities, customer insights, and market opportunities into differentiated positioning, compelling messaging, and effective go-to-market programs. This is a hands-on role responsible for developing core product marketing deliverables and driving execution across product launches, competitive strategy, sales enablement, and broader marketing initiatives.

The ideal candidate is a strategic, detail-oriented, and execution-focused product marketer who can move seamlessly from shaping positioning and messaging to building launch plans, developing content, and equipping customer-facing teams. This role will partner closely with Product, Demand Generation, Sales, Customer Success, and other cross-functional teams to translate product strategy into customer value, adoption, pipeline, and revenue.

A day in the life (Responsibilities):

Own Product Positioning & Messaging

- Develop and refine product positioning, messaging, value propositions, and customer narratives across products, audiences, and market segments.
- Translate complex product capabilities into clear, differentiated messaging that communicates customer value and strengthens our market position.
- Partner with Product and Marketing leadership on pricing, packaging, and go-to-market recommendations informed by customer needs, market insights, and business priorities.





Drive Customer & Market Insights

- Research customer needs, buyer personas, market trends, and competitive positioning to identify opportunities and inform product marketing strategy.
- Partner with Product, Sales, Customer Success, and Analytics to gather feedback, identify adoption barriers, and translate insights into actionable recommendations for product, messaging, and marketing programs.

Execute Product Launches & Go-to-Market Programs

- Develop and execute go-to-market plans for product launches, feature releases, and strategic growth initiatives.
- Build launch frameworks, messaging briefs, and supporting materials that drive awareness, acquisition, adoption, and expansion.
- Partner closely with Demand Generation to translate product positioning into integrated campaigns and full-funnel programs that generate demand, accelerate pipeline, and support revenue goals.

Drive Competitive Strategy & Sales Enablement

- Develop competitive positioning, competitor insights, battlecards, talk tracks, objection handling, and other resources that help Sales and customer-facing teams
- Build and maintain sales enablement materials that strengthen product understanding and communicate value throughout the customer journey.
- Gather feedback from Sales, Product, and Demand Generation to continuously improve competitive intelligence,



messaging, and enablement effectiveness.

Develop Content & Cross-Functional Marketing Assets

- Develop product marketing content and collateral that bring positioning to life across launches, demand generation campaigns, sales motions, and broader marketing initiatives.
- Partner with Content, Creative, Demand Generation, and other Marketing teams to create compelling campaign assets, product narratives, and customer-facing materials.
- Manage deliverables from brief through execution, ensuring messaging consistency, quality, and alignment with business priorities and timelines.

What you’ll need to thrive (Requirements):

- 10+ years of experience in Product Marketing, GTM Marketing, or a related B2B marketing discipline, with a track record of delivering successful product marketing programs.
- Proven experience developing positioning, messaging, value propositions, and go-to-market plans that support product launches, customer adoption, and business growth.
- Strong understanding of customer segmentation, buyer needs, market research, competitive intelligence, and B2B buying journeys.
- Demonstrated experience creating competitive positioning and sales enablement resources, as well as content and collateral that support integrated marketing and sales initiatives.
- Excellent writing, storytelling, analytical, and project management skills, with the ability to translate complex concepts into compelling customer-centric narratives and drive multiple projects from planning through execution.
- Highly cooperative and hands-on, with the ability to influence cross-functional stakeholders, manage compe

📌 Senior Manager, Product Marketing (Canada)
🏢 Toast
📍 Canada