Lead marketing analytics at Sun Life with Adobe Analytics and Tableau expertise while working in a hybrid office and virtual model. Turn funnel data into growth decisions.

The Manager, Marketing Analytics and Insights supports Sun Life’s Growth & Performance team within the Client Experience Office. This role owns external digital funnel measurement, campaign optimization, and data-driven recommendations. You will analyze search, social, paid media, and lead acquisition performance for strategic growth initiatives.

Key Responsibilities:

- Own insights for web, search, LLM, and social channels
- Track paid funding performance and identify performance opportunities
- Define marketing KPIs, forecasts, and funnel performance stories
- Lead A/B testing with SEO and SEM teams




- Prepare senior leadership reporting and actionable recommendations

Requirements:

- Eight or more years in digital marketing or analytics
- Degree in Business, Marketing, or related field
- Advanced Adobe Analytics, Adobe Target, Excel, Tableau, and PowerPoint
- Experience translating analysis into recommendations, forecasts, and planning
- Digital marketing tracking, measurement, and media planning expertise

Bring strategic analytics, visualization, and digital marketing measurement skills to Sun Life’s external funnel growth agenda.

📌 Marketing Analytics and Insights Manager (Kitchener)
🏢 SunLife
📍 Kitchener