Lead data-driven marketing for Manulife’s Affinity Advisor channel in a hybrid Toronto position focused on growth, acquisition, and retention. Shape customer experiences across health, travel, and specialty insurance solutions.

As Marketing Manager, Affinity Advisor, you will develop and execute strategic programs supporting customer acquisition, cross-sell, retention, digital adoption, and partner growth. You will collaborate with business, product, sales, customer experience, analytics, and agency partners. Your work supports Manulife’s Affinity business across Canada and customer segments including retirees, families, travellers, and self-employed Canadians.

Key Responsibilities:

- Lead end-to-end marketing planning, activation, and optimization
- Execute integrated omni-channel programs across advisor and partner channels
- Manage marketing budgets, forecasting,



and campaign effectiveness
- Build relationships across internal teams and agency partners
- Lead marketing and communications professionals delivering growth

Requirements:

- Minimum eight years of progressive marketing experience
- Strong digital, direct, social, and analytical marketing background
- Post-secondary education and demonstrated business acumen
- Experience with funnel optimization and marketing return on investment
- Solid communication, planning, judgment, and collaboration skills

Apply strategic marketing, omni-channel activation, and analytical optimization to grow Manulife’s Affinity Advisor business across Canada.

📌 Marketing Manager Affinity Advisor (Toronto)
🏢 Manulife
📍 Toronto