Lead B2B channel marketing for Optiom in Calgary through a hybrid, full time permanent role focused on campaigns and brand growth.
As Marketing Manager, you will own Optiom’s brand and define its marketing function. You will build dealer and broker programmes, manage national campaigns, and support sales enablement. The role offers leadership responsibility, reporting to the Head of Marketing while directing a Marketing Coordinator.
Key Responsibilities:
- Own Optiom’s brand across dealer and broker touchpoints
- Build national campaigns and lead-development programmes
- Plan events from strategy through post-event follow-up
- Create sales tools used by field sales teams
- Direct and develop a Marketing Coordinator
Requirements:
- Eight to ten years of B2B marketing experience
- Channel-partner marketing experience with dealers or brokers
- Integrated campaign and national event management experience
- Executive presentation and senior stakeholder advisory skills
- Degree in Marketing, Business, Communications, or equivalent experience
Bring strategic B2B marketing, campaign ownership, and sales enablement expertise to Optiom’s national dealer and broker network.