Lead OOH investment strategy in Toronto with MediaOcean expertise and senior-level negotiation skills at WPP Media, WPP’s AI-driven media unit.

As Manager, Direct Activation OOH, you will oversee media investment recommendations across OOH formats. The role combines commercial negotiation, operational governance, and team leadership. You will manage client and planning relationships while translating business objectives into media investments.

Key Responsibilities:

- Develop comprehensive OOH investment recommendations aligned with client objectives
- Secure pricing, added value, and priority media placement
- Manage senior relationships with major OOH vendors
- Mentor Associates and oversee campaign workflows within Prisma
- Lead reconciliations,



PCAs, and process improvements

Requirements:

- Four to six-plus years of progressive media experience
- Dedicated OOH media leadership within an advertising agency
- Experience managing, mentoring, or guiding junior staff
- Advanced hands-on MediaOcean campaign and financial expertise
- Working knowledge of COMMB, Vividata, and media research platforms

Apply OOH investment leadership, MediaOcean command, and commercial negotiation expertise to WPP Media’s Toronto activation team.

📌 Manager Direct Activation OOH Toronto
🏢 wppmedia
📍 Toronto