Manage paid social campaigns remotely for Clever Digital Marketing, using audience segmentation and creative testing to improve client performance across platforms.
As a Performance Marketing Specialist, you will work in the Paid Social department with mid- and high-tier clients. Responsibilities include campaign launches, targeting, budget allocation, KPI review, and conversion-rate optimization. You will collaborate with the Performance Marketing Manager, Senior Specialist, Creative team, and customer success managers.
Key Responsibilities:
- Launch and manage Facebook, Instagram, TikTok, and other campaigns
- Segment audiences and make targeting decisions
- Develop creative briefs, ad copy, and video ideas
- Allocate budgets and review performance against client KPIs
- Resolve high-level account issues with customer success managers
Requirements:
- At least two years managing performance Facebook campaigns
- Experience with lead-generation or e-commerce accounts
- At least one year of direct-response marketing experience
- Advanced practical knowledge of Facebook and Instagram advertising
- Experience with conversion-rate optimization and campaign reporting
Apply paid social, analytical thinking, and creative testing expertise while supporting Clever Digital Marketing clients remotely across Canada.