Who we are

At Heart & Stroke our mission is to promote health, save lives and enhance recovery. We are committed to a culture that exemplifies our core values:champion health,practice humility,embrace change,driveimpact,learnandgrowandbe heartfelt,as we work together to beat heart disease and stroke.

We believe in equity,diversityand inclusion―it’sembedded in our values and core mission work to support all people in Canada to lead healthier lives. We are committed to applying this principle to cultivate a welcoming environment that embraces diversity among our employees. Candidates from diverse backgrounds, including but not limited to Indigenous peoples, racialized communities,2SLGBTQIA+ communities, womenand peoplelivingwithdisabilities,are encouraged to apply.

To learn more about our mission, values,commitment toequity,diversityand inclusion (EDI),and the difference Heart & Strokemakes in the lives ofpeople in Canada at every age, pleasevisit our website.

The opportunity

Candidates must be able to travel to the Toronto office when requested. This role supports the Heart & Stroke content team in developing, delivering and maintaining engaging and impactful content for heartandstroke.ca and other channels. The role is versed in digital content best practices and involves working closely with both the content and digital teams.

This role includes the responsible use of AI, SEO optimization, personalization and understanding of current trends. The ideal candidate is a fast learner and an excellent communicator and enthusiastic collaborator, who is meticulous and self-motivated. The role requires a confident writer,



adept in writing short and engaging copy for our website and newsletters.

Reporting to the senior editor, content, the content writer is part of a team working as the Foundation’s internal content agency — serving the needs of teams across Heart & Stroke. While the content writer manages some projects and tasks independently, they will also work in close collaboration with colleagues across our national organization.

How you will make an impact every day

Work with content and digital teams to develop and deliver data-driven content with the audience at the centre.

- Optimizing and creating new website and newsletter content, as assigned

- using AI across the content creation process, understanding its limitations and adhering to AI guidelines

- preparing content for publication, including image research and optimization working with the digital experience specialist to identify SEO/ AEO opportunities, researching interesting topics and opportunities for engaging and relevant health content, performing competitor content analysis

- reviewing content with accessibility and equity, diversity and inclusion (EDI) perspectives to ensure it aligns with the foundation’s commitments





- working with the content and digital teams to develop creative solutions to content needs

- using GA4 analytics to report newsletter performance and key insights to content team and newsletter partners.

- contributing ideas and developing prototypes in collaboration with internal stakeholders

- managing monthly newsletter execution.

Maintain content updates and processes

- Reviewing and updating copydecks

- supporting content team in developing and improving workflow and processes to maximize efficiency and facilitate collaboration

- quality assurance testing of various digital properties (e.g. website, email newsletter).

Provide excellent client services

- Participating in content + creative services meetings and working with project manager to ensure internal client requests are delivered on time and on brief.

- managing tasks to completion including periodic reporting to senior editor, content, and communicating with stakeholders, as required

- ensuring alignment from multiple stakeholders during review processes

- prioritizing appropriately.

Who we need

Education

- Post-secondary

Experience

- 2–3 years of experience supporting digital content (marketing role or not-for-profit experience would be an asset)

Skills

- strong writing skills (i.e. short copy for our website, newsletters and articles)

- knowledge of digital media, including SEO and user journeys

- AI expertise

- understanding of audience mind-set

- aptitude for client service

- cooperative work style

- demonstrated ability to meet deadlines

- highly organized and attentive to details

- ability to maintain producti

📌 Content Coordinator (Toronto)
🏢 Heart and Stroke Foundation of Canada
📍 Toronto