At Homebase, you’ll join a team that’s bold, fast-moving, and obsessed with helping small businesses thrive. Here, every Homie shows up to raise the bar, support one another, and celebrate wins as a team. We’re not just building an app—we’re building unstoppable teams.

As our Director of Product Marketing, you will own how Homebase wins small business owners. That means the story we tell, how we price and package, which industries we go after, and what sales and support say on every call. Homebase has grown from a suite of tools for hourly teams into AI that takes care of an owner’s least favorite work for them.

Most owners who would love Homebase have never heard of us, and your work decides how fast that changes. You will report to our CMO, lead our Product Marketing team, and work daily with Growth, Creative, Product, Sales, and Support. You’ll write the first draft of the narrative yourself and run the team with AI built into its work.

The Homebase story Own the company narrative and the testing system behind it. New messages go into market with frequent testing and are judged on conversion. Make sure Growth, Creative, Sales, Support, Product, and PR tell one story with the outcome owners care about up front and our product as the proof.

Pricing and packaging Own how we price and package Homebase so an owner understands it in seconds, and it grows revenue per customer. Ship pricing and packaging changes, and measure each one on conversion and revenue. Use data to choose the industries we go after first, then run a cross‑functional pod to execute vertical growth campaigns.

Sales, support, and customer growth ~ Products and customer insight Build a customer insight engine with regular owner conversations,



a panel you can hear from in days, and a running read on the market. Grow the people on your team into bigger roles, and run the team on the same weekly cadence as Growth with AI built into research, briefs, testing, and analysis. Your first pricing and packaging changes are live and measured.

By month 12, Sales and Support run your plays on their calls, and revenue per customer is growing. Growth and Creative start new campaigns from your team’s story and owner insight. The Foundation for Success ~8+ years in Product Marketing or go‑to-market roles.

You have built a company narrative from customer insight and got a leadership team with strong views behind it. You can show what it did to growth once it shipped. ~ You have owned pricing and packaging decisions with real data behind them and a measurable result on revenue or conversion. ~ You have worked side by side with growth teams in a self‑serve or high‑velocity business and judged messaging on conversion. ~ You have built industry or segment go‑to‑market programs that marketing and sales actually ran. ~ Bonus points if you have: Experience marketing to small businesses or hourly teams, a background in HR, payroll, or fintech software, and pricing work in freemium‑to‑paid models. You need months of research before anything ships.

We test in weeks and learn in market.

Be Customer





Obsessed – Solve problems with empathy and creativity.

Comprehensive Healthcare: Medical, dental, and vision coverage + FSA options Flexible Time: Unlimited PTO (salaried) + company holidays Up to 12 weeks of paid parental leave (after 6 months of service) Protection Plans: Life insurance + short/long-term disability coverage Meals provided, commuter perks, team offsites, and Customer Days That’s why Tuesdays and Wednesdays are our required in‑office days - a time to move faster as a team, build deeper connections, make better decisions, and build together. Comprehensive medical, dental, and vision for you and your dependents Time Flexibility: Flex time off + company holidays + designated focus periods Maternity/Parental Leave EI top‑up support offered (after 6 months of service) Protection Plans: Life insurance + short/long‑term disability coverage Meals provided, team offsites, and Customer Days That’s why Tuesdays and Wednesdays are our required in‑office days - a time to move faster as a team, build deeper connections, make better decisions, and build together.

Background Check + Offer Stage Belonging at Homebase Homebase will consider qualified applicants with criminal histories in a manner consistent with the San Francisco Fair Chance Ordinance. Hey, We’re Homebase Homebase is the everything app for hourly teams — built to simplify the day‑to‑day and superpower local businesses. With tools for scheduling, time clocks, payroll, communication, HR, and more, we help teams stay connected and in control.

At Homebase, we celebrate diversity and are proud to be an equal opportunity employer.

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