Work Location: Toronto, Ontario, Canada Hours: 35 Line of Business: Enterprise Enabling Functions Pay Details: $94,000 - $132,700 CAD TD is committed to providing fair and equitable compensation opportunities to all colleagues. Growth opportunities and skill development are defining features of the colleague experience at TD. Our compensation policies and practices have been designed to allow colleagues to progress through the salary range over time as they progress in their role. The base pay actually offered may vary based upon the candidate's skills and experience, job-related knowledge, geographic location, and other specific business and organizational needs. As a candidate, you are encouraged to ask compensation related questions and have an open dialogue with your recruiter who can provide you more specific details for this role.

Product Owner I – Pan-TDI Public Site

Role Overview

The Product Owner I, Pan-TDI Public Site, is accountable for maximizing the customer and business value delivered through TD Insurance public digital experiences. The role combines product delivery, digital performance management and continuous optimization, leveraging customer behaviour, analytics, experimentation and website best practices to improve how customers discover, navigate and engage with TD Insurance online. The Product Owner will translate business priorities and performance insights into a clearly prioritized roadmap and backlog spanning SEO/GEO, content optimization, page redesign, A/B testing, MarTech capabilities, analytics and technical site improvements. Working closely with the Product Manager, Senior Product Analyst, Technology, Marketing, Product, Analytics, SEO/content partners and North American Public Site teams,



the Product Owner will ensure initiatives are delivered effectively, performance is measured, and risks and dependencies are proactively managed.

Key Accountabilities

Digital Performance & Optimization

- Monitor and drive outcomes across key measures including SEO/GEO rankings, organic visibility, engagement, quote starts, QSR, quotes and downstream conversion.
- Use analytics and customer insights to identify friction, content gaps and opportunities across priority customer journeys.
- Establish transparent performance hypotheses and success measures for initiatives before implementation and assess results following launch.
- Translate learnings into iterative improvements and future backlog priorities rather than treating launches as the end of delivery.

Experimentation & MarTech

- Build and manage a structured A/B testing and experimentation roadmap focused on improving customer experience, engagement and quote outcomes.
- Use capabilities including Adobe Target, Adobe Analytics/Omniture and Medallia to identify opportunities, establish hypotheses and measure results.
- Partner with MarTech teams to deploy personalization and optimization capabilities across priority Public Site experiences.
- Ensure successful experiments can move from test-and-learn into scalable, sustained experiences where incremental value is demonstrated.




- Coordinate dependencies between Public Site, quoting experiences and broader MarTech customer journeys.

SEO, GEO & Content Optimization

- Drive continuous improvement of SEO and GEO performance, ensuring TD Insurance content is discoverable through both traditional search engines and emerging AI/LLM experiences.
- Partner with SEO, content and analytics specialists to identify priority content opportunities based on search demand, customer intent and competitive gaps.
- Support the development of authoritative, trustworthy and customer-relevant content designed to strengthen organic rankings and LLM visibility.
- Optimize existing articles, product pages, hubs and supporting content based on performance and customer insights.
- Partner on technical SEO and site enhancements that improve crawlability, structured content, page performance and digital discoverability.

Public Site Experience & Page Optimization

- Identify opportunities to simplify navigation, improve calls to action, increase content relevance and create stronger pathways from research and advice to quote.
- Translate business opportunities into clearly defined customer problems, hypotheses, requirements and measurable outcomes.
- Balance customer experience, commercial outcomes, regulatory requirements, technical feasibility and delivery capacity when prioritizing work.

Product Delivery & Performance Management

- Translate strategic opportunities into well-defined features, user stories, acceptance criteria and measurable outcomes.
- Maintain alignment between the product vision, roadmap, quarterly priorities, OKRs and delivery backlog.
- Guide and support the Product Manager

📌 Product Owner (Toronto)
🏢 TD Bank Group
📍 Toronto