Build reliable revenue systems with Salesforce, HubSpot, and lead routing expertise while working remotely as Directive’s marketing operations owner.

This Senior Marketing Operations Manager role supports Directive’s marketing and sales teams through connected systems and disciplined reporting. You will own CRM architecture, routing, attribution, data integrity, and the technologies linking the go-to-market function. You will also translate performance data into recommendations for sales, finance, and executive leadership.

Key Responsibilities

Design CRM objects, validation rules, Flows, formulas, layouts, and sync logic

Manage routing, booking rules, capacity, and handraiser follow-up workflows

Maintain attribution definitions, UTM governance, and offline conversion tracking

Build pipeline reporting, pacing models,



dashboards, and conversion analysis

Train teams and maintain documentation, diagrams, and operational how-to materials

Requirements

Five-plus years building or rebuilding B2B operations functions

Advanced Salesforce skills including Data Loader, reports, and dashboards

Deep HubSpot knowledge across workflows, lists, properties, and integrations

Analytical ability using Salesforce and Google Sheets

Ability to operate independently as a team of one

Use Salesforce, HubSpot, reporting, and process design to create dependable systems supporting Directive’s revenue operations.

📌 Revenue Operations Systems Manager (Winnipeg)
🏢 Directive
📍 Winnipeg