# Staff Lifecycle Marketing Manager: GitLabGitLabRemote, Canada Start Date02/09/2026Full-TimeGitLab is hiring a Staff Lifecycle Marketing Manager for a remote role open to candidates in Canada. The position leads lifecycle, email, CRM, and growth marketing programmes for a B2B SaaS technology company. Canadian compensation is Not provided by the employer. Employment type is Not provided by the employer.
The role covers automated customer journeys, campaign planning, segmentation, testing, quality assurance, launch work, and performance analysis. The Lifecycle Marketing team works with Marketing Operations, Data Analytics, Product Marketing, Campaigns, Content Marketing, and regional teams. The application deadline is Not provided by the employer. An application contact is Not provided by the employer.
* Role: Staff Lifecycle Marketing Manager
* Employer: GitLab
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Location:
Remote, Canada
* Work mode: Remote
* Employment type: Not provided by the employer
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Salary:
Not provided in CAD by the employerApply NowThe application requires the information requested through GitLab's official recruitment process. The role's location eligibility and the candidate's relevant lifecycle marketing, Marketo, and B2B SaaS experience are the main details to settle before applying.## Lifecycle Campaigns and Email ProgrammesThe manager creates, monitors, and improves automated campaign journeys that use static and dynamic content. The work includes planning, copywriting, audience segmentation, testing, quality assurance, and launch management from one campaign stage to the next.




Communication plans cover live events, webcasts, workshops, and priority campaigns. The role also serves as an email marketing subject matter expert, with responsibility for promoting email best practices across the wider marketing function.## Marketo, Audience Logic, and Performance DataMarketo expertise is required, including smart lists, email templates, Marketo modules, and dynamic content. The manager works with audience logic, segmentation, localization, reporting, and quality checks where small setup errors can affect an entire communication journey.
Campaign and funnel data guides performance decisions. GitLab also expects working knowledge of HTML and CSS for email design and troubleshooting, together with solid attention to detail in reporting and campaign operations.
* Automated journeys and nurture programmes
* Marketo smart lists, templates, modules, and dynamic content
* Campaign and funnel performance analysis
* HTML and CSS for email work
* Localization and regional marketing coordination## Remote Work Across the Marketing FunctionGitLab operates its roles remotely, although some positions have location-based eligibility requirements. This role works across data,



creative work, user experience, and prospect engagement rather than operating as an isolated email production position.
The team collaborates with regional marketing groups and with specialists in operations, analytics, product marketing, campaigns, and content. Experience with enterprise IT buyers, software developer audiences, and market localization is relevant to that cross-functional scope.## Senior Individual Contributor ScopeThe position is a senior individual-contributor role focused on lifecycle communications strategy and hands-on execution. Its work connects prospect engagement, funnel progression, testing, optimization, and revenue growth.
GitLab identifies health, financial, and well-being benefits, flexible paid time off, Team Member Resource Groups, equity compensation, an Employee Stock Purchase Plan, a Growth and Development Fund, and parental leave. A Canadian base-salary figure, bonus structure for Canadian hires, and application deadline are Not provided by the employer.## Application TimingThe employer has not provided an application deadline or start date for the Canadian opening. The employer has also not provided a Canadian salary range or a named application contact.
The role requires at least seven years of lifecycle, email, CRM, or growth marketing experience at a B2B SaaS technology company. Marketo practice, email production knowledge, campaign measurement, and cross-functional communication define the preparation expected for the position.

📌 Staff Lifecycle Marketing Manager: GitLab (Canada)
🏢 CanadaLync
📍 Canada