Marketing Manager, Affinity Advisor

We’re looking for an outgoing, passionate, results-driven Marketing Manager to join the Manulife Insurance Marketing team in support of the Affinity Advisor channel. We're building deeper relationships with advisors, and distribution partners through data-driven marketing, innovative media strategies, and engaging content that drives growth across health and dental, travel, and specialty insurance solutions. The Marketing Manager, Affinity Advisor, will be responsible for developing and executing strategic marketing programs supporting the roll‑out of key initiatives, including customer acquisition, cross‑sell, retention, digital adoption, and partner growth. We work closely with business, product, sales, analytics, and agency partners to deliver measurable business impact and exceptional customer experiences. As the Marketing Manager, Affinity Advisor, you will lead, plan, execute, and optimise omni‑channel marketing programs that support Manulife's Affinity business in Canada, including Health & Dental Insurance, Travel Insurance, and partner‑based insurance solutions. You will drive acquisition, retention, and loyalty while helping to grow sales across advisor, and partner distribution channels. This includes supporting key customer segments such as retirees, self‑employed Canadians, families, travellers, and individuals transitioning from group benefits coverage. We're looking for a strategic marketer who brings innovative thinking, excels at collaboration, and thrives in a fast‑paced environment. An effective communicator and relationship builder, you can navigate complex stakeholder groups while inspiring teams to deliver exceptional results.

Position Responsibilities





Leadership & Collaboration Proven experience delivering impact and business results with a track record of developing and executing strategies to deliver both short‑term and long‑term results. Effectively establish and manage relationships across marketing, product, sales, customer experience, analytics, and external agency partners. Lead cross‑functional teams to deliver integrated marketing programs on time, on budget, and aligned to business objectives. Collaborate closely with partner organizations and distribution teams to identify new growth opportunities. Champion a culture of innovation, experimentation, and continuous improvement. Communicate and present effectively to stakeholders at all levels of the organization. Adapt quickly to evolving business priorities, market conditions, and customer needs. Lead and develop a team of marketing and communications professionals focused on delivering growth and exceptional customer experiences.

Business Acumen

In‑depth experience with digital, direct, analytical marketing and funnel optimization, with a strong understanding of what drives return on marketing investment. Proven track record successfully driving marketing efficiency, delivering marketing KPIs and achieving business results.

Marketing Planning & Activation

Lead end‑to‑end marketing planning from ideation to strategies and initiatives that drive business results, to execution.



Work collaboratively with cross functional and agency partners to develop & implement omni‑channel, fully integrated marketing programs in support of business objectives.

Measurement & Budgeting

Work with business teams to ensure clear understanding of financial targets and build into marketing planning process. Own and manage marketing budget & monthly forecasting. Work with Digital Reporting, Campaign Management & Media Agency to measure campaign effectiveness, while optimizing performance in real time.

Required Qualifications

Minimum 8 years progressive marketing experience, with strong digital, direct & social marketing background. Post‑secondary education and demonstrated business acumen. In‑depth experience with digital, direct and analytical marketing and funnel optimization; in high‑growth environments (financial services industry knowledge is an asset, but not a requirement). Robust understanding of what drives return on marketing investment. Track record and proven results driving marketing efficiency, success and media & direct marketing optimization. Ability to translate the benefits of products into simple and intuitive propositions that demonstrate customer value. Ability to understand and leverage the consumer and translate insights into high‑impact marketing activities. Strategic Marketing: Marketing anchored in business strategy driving to best of class Marketing. Analytical capability working with Research & Insights; Advanced Analytics; HCD and Finance. Strong organizational, planning and project management skills with a proven ability to autonomously manage concurrent projects; and effectively manage internal and external relationships, within a fast‑paced environment Strong judgment, consulting, negotiating, influenci

📌 Manager, Affinity Advisor Marketing (Toronto)
🏢 Manulife/John Hancock
📍 Toronto