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This role requires a minimum of 40% on-site presence. Additional on-site work may be required based on business needs. On-site expectations are subject to change and may be adjusted on a temporary or permanent basis. The successful candidate will work at our Toronto (67 College Street) site office.

Job posting ID: 9424

Employment status: Temporary full-time
Position's anticipated end date: 2029-12-07

Salary/Rate of pay: $99,600 - $117,200

- This external job posting may close earlier than the advertised deadline. We recommend applying as soon as possible.

Application requirements

- Your up-to-date resume.
- We recommend you save a copy of the job posting for reference throughout the recruitment process.

Do you currently work for Canadian Blood Services? All employees must apply via the internal career page .

Together, the work we do connects people and changes lives - including your own.

Be part of a dynamic, collaborative and caring organization committed to saving and improving lives. Thousands of patients depend on us every day for reliable access to safe blood, plasma, stem cells and organs and tissues.

About the role

Help build a new national donor recruitment platform through sport

Canadian Blood Services is looking for an experienced Marketing Manager to lead the marketing strategy and integrated execution of a new national sport-based donor recruitment initiative.

This is more than a campaign or sponsorship. It is a community-based recruitment platform designed to use the reach, culture and influence of sport to inspire participation, strengthen connections with younger and more diverse audiences,



and build a sustainable pipeline of new donors and Partners for Life teams.

The initiative will come to life through athletes, teams, sport organizations, clubs, schools, community partners and grassroots networks across Canada. Basketball will be an initial area of focus, with the opportunity to support and strengthen existing work in hockey and help shape a model that can expand into other sports over time.

This is a unique opportunity for a strategic and highly collaborative marketer to help build a national program from the ground up. The successful candidate will understand sport culture, fan and community engagement, athlete and partner marketing, and how to translate a significant strategic ambition into coordinated work that drives measurable participation.

- Lead the integrated marketing strategy and multi-year roadmap for a new national sport-based donor recruitment initiative, connecting it to broader brand, donor growth and go to market strategies.
- Bring together interconnected internal teams including Partnerships, Recruitment, Brand, Paid Media, Digital, CRM, Communications, Analytics and regional stakeholders to deliver one cohesive national program.
- Translate the strategy into an integrated marketing ecosystem across creative, content, storytelling, paid media, social, CRM, public relations,



partner amplification and local activation, working alongside functional teams.
- Collaborate to lead the creative, storytelling and always on content strategy across athletes, donor and community stories, partner channels, program milestones and national moments to support awareness, participation, recruitment and retention.
- Develop national and audience specific marketing opportunities across basketball and hockey communities, campuses, clubs, schools, priority markets and culturally relevant community networks.
- Develop integrated launch and always on marketing plans across paid, earned, owned and partner channels, ensuring awareness connects to a robust donor ask and clear pathways for individuals, teams, schools, clubs and organizations to participate.
- Establish measurement and optimization plans across reach, engagement, leads, participation, donor acquisition and longer-term growth, using audience insights, program results and market intelligence to continually improve the strategy and participant experience.
- Lead the operational delivery and evolution of the marketing program, managing budgets, agency scopes, timelines, approvals, risks and competing priorities while helping build a scalable sport marketing and recruitment model that can grow across basketball, hockey and other sports over time.

What will make someone successful in this role

- The strongest candidate will be comfortable building while delivering. They will be able to move between long term strategy and immediate execution, understand both national scale and grassroots relevance, and bring structure to an initiativ

📌 Marketing Manager (Toronto)
🏢 Blood
📍 Toronto