Shape Practice Better’s brand strategy remotely across Canada, using positioning and content expertise to connect health technology with practitioners.

As Senior Manager of Brand Marketing, you will own brand identity, voice, messaging architecture, content strategy, and communications. You will manage a small team while partnering with Performance and Lifecycle Marketing leaders. The work supports a practitioner-focused SaaS platform serving more than 70 countries.

Key Responsibilities:

- Define brand identity, positioning, voice, and messaging architecture
- Develop year-round content strategy and brand programmes
- Activate practitioner communities through events and webinars
- Lead co-marketing, public relations, and earned media
- Establish brand KPIs, lift experiments, and incrementality tests

Requirements:

- Six to ten years in brand and content marketing
- At least two years managing people
- Experience with SaaS and commercial-metric programme delivery
- Public relations, earned-media, and data-literacy experience
- Solid cross-functional collaboration skills

Bring strategic brand leadership, content expertise, and measurable marketing practice to Practice Better’s remote Canadian team.

📌 Senior Brand Marketing Manager SaaS (Canada)
🏢 CanadaLync
📍 Canada