About Toronto Metropolitan

For more than 75 years, Toronto Metropolitan University (formerly known as Ryerson University) has been shaping the next generation of leaders through its uniquely innovative, entrepreneurial and career-focused approach to higher education. Driven by bold leadership, cutting-edge research and a deep commitment to academic excellence, TMU collaborates with students, faculties, staff and partners to push boundaries, reimagine solutions and create meaningful change in an increasingly interconnected world.

The team

Rogers Cybersecure Catalyst (Catalyst) empowers individuals and organizations to seize the opportunities and tackle the challenges of cybersecurity. Together with our partners and collaborators, we work to realize a vision of healthy democracies and thriving societies, powered by protected and secure digital technologies.

Through our groundbreaking training and certification programs; unique commercial acceleration programs for cybersecurity start-ups and scale-ups; first-of-its-kind cyber range; wide-ranging public education programs; and influential policy interventions, the Catalyst helps drive Canada’s global competitiveness in cybersecurity.

The Catalyst is a not-for-profit corporation owned and operated by Toronto Metropolitan University and based in Brampton, ON. Hybrid work schedule with expectations 2 days in the Brampton offices.

The Opportunity

Lead the growth of Catalyst’s programs by connecting the right people, organizations, and opportunities through strategic recruitment and business development.

The Recruitment and Business Development Lead leads the planning and execution of recruitment and business development strategies for Catalyst’s portfolio of various Catalyst programs.



The role develops and implements online and offline outreach initiatives to build qualified lead pipelines, promote Catalyst programs, and identify prospective companies, founders, organizations, and individuals for program participation and business development outcomes.

The role monitors campaign performance, evaluates recruitment and business development opportunities, and provides recommendations to strengthen outcomes. It also builds and maintains strong relationships with stakeholders, partners, and community networks to support program growth, recruitment, business development, and engagement.

Key Responsibilities Include

- Develops and implements recruitment strategies and tactics and recommends recruitment channels, sourcing tools, and techniques to achieve assigned program enrolment targets.
- Identifies and sources prospective companies, organizations, and individuals through a data-driven approach, leveraging public databases, digital sourcing tools, industry events and other relevant channels.
- Develops and executes business development, lead generation, and outbound sales strategies and campaigns to build qualified pipelines, generate new opportunities, and support program growth, including the development of outreach messaging and sales and marketing collateral.
- Builds and nurtures relationships with prospective and current learners, companies,



and members of the Catalyst community to support lead conversion, enrolment, engagement, and future program participation.
- Assesses and qualifies prospective companies and participants against program eligibility criteria, candidate qualifications, and enrolment requirements to support the admission of suitable participants.
- Conducts market intelligence and prospect research to identify target audiences and sectors, assess market needs and opportunities, inform recruitment and business development strategies, and identify opportunities for program growth.
- Oversees CRM and lead management processes, tracks pipeline and campaign performance, and analyzes recruitment and conversion data to identify trends and recommend improvements to lead quality and enrolment outcomes.
- Develops and maintains strategic relationships with organizations, innovation ecosystems, sector partners, and community networks to strengthen program pipelines and build partner referral networks.
- Organizes, leads, and facilitates information sessions, webinars, and other recruitment activities to promote Catalyst programs and engage prospective participants and organizations.
- Represents and advocates for the Catalyst and Toronto Metropolitan University at community and industry events locally and nationally, including conferences and technology summits, and participates in stakeholder engagement opportunities.
- Reviews recruitment and business development processes, including application, qualification, lead management, and conversion workflows, and recommends improvements to increase operational efficiency and effectiveness.

Qualifications

- Completion of a post-sec

📌 Recruitment & Business Development Lead (Toronto)
🏢 Toronto Metropolitan University
📍 Toronto