Drive DTC retention through subscriptions, lifecycle marketing, and customer experience from a fully remote role outside the United States. Own growth-critical metrics.

As Director of Retention and Lifecycle, you will own retention across both premium pet-product brands. Lead subscription strategy, email and SMS programs, post-purchase improvements, customer experience, and retention reporting. Use cohort, churn, and lifetime value data to identify the next lever. Work closely with the founder and senior team while managing agencies and customer experience leadership.

Key Responsibilities:

- Own subscription offers, cadence, bundles, portal, and cancellation flow
- Build save, pause, swap, skip, and win-back tests
- Manage email, SMS, lifecycle calendars, flows, and agency results




- Lead customer experience policy and weekly KPI reporting
- Report cohort retention and lifetime value against targets

Requirements:

- Five to six-plus years in DTC retention or lifecycle
- Subscription retention leadership at $30M-$50M-plus brands
- Hands-on Klaviyo and Loop or comparable platform experience
- Solid cohort, churn, lifetime value, and testing discipline
- Fluent English and fully remote location outside the United States

Lead subscriptions, lifecycle marketing, and customer experience while improving churn, lifetime value, and revenue across both brands.

📌 Director of DTC Retention Lifecycle (Ottawa)
🏢 KittySpout
📍 Ottawa