Lead SEO, GEO, and AI Search strategy at Critical Mass in Toronto, translating consumer intent and technical performance into measurable outcomes. As Search Lead, you will partner with the Search Director for a leading financial-services client. You will refine integrated strategies, guide technical and content optimization, and turn complex data into prioritized roadmaps. The work spans search engines, AI platforms, and cross-functional delivery. Key Responsibilities:

Lead integrated SEO, GEO, and AI Search strategies Direct AI brand and narrative audits across major platforms Map search demand, consumer intent, and discovery journeys Oversee technical SEO and AI-readiness assessments Deliver performance reports and strategic presentations Requirements:

Advanced understanding of Search strategy and SEO Ability to lead GEO and AI Search strategy Robust analytical judgment and data storytelling skills Advanced familiarity with analytics and search platforms Strong communication, facilitation, and stakeholder-management skills Bring SEO, GEO, AI Search, analytics, and strategic communication expertise to Critical Mass’s Toronto client work.

📌 Search Strategy Lead SEO GEO AI (Winnipeg)
🏢 Interpublic
📍 Winnipeg