VERB is a digital marketing and technology agency with our head office located in downtown Halifax, Nova Scotia. Our global clients offer the chance to work and collaborate with some of the world's biggest destinations, resorts, and travel brands—and with our employee travel credit, it's easy to experience them for yourself. We take a balanced approach to work/life and have fun at the office– or wherever we happen to be working.

A Search Strategist (SEO Strategist), owns the SEO, GEO, and AI search strategy for their VERB partners, driving visibility across traditional search and AI-generated answers in Google AI Overviews, AI Mode, ChatGPT, Gemini, Perplexity, and Copilot. This is a partner-facing role for someone excited to take the lead: strategists are the go-to search expert for their partners, own their AI and traditional search strategies end to end, and are accountable for results. Strategists are backed by a collaborative team, but they set the direction.

This is a temporary 12-14 month contract position covering a leave of absence.

Lead Generative Engine

Optimization (GEO), improving how partners are surfaced, cited, and accurately described in AI-generated answers through entity optimization, structured data, llms.txt, and citation‐ready content. ~ Monitor AI search performance, including brand mentions, share of voice, citations, and answer accuracy, and turn findings into prioritized recommendations. ~ Own local search strategy, managing listings, location data, and reviews in Yext and optimizing each partner's Google Business Profile. ~ Manage day‐to‐day SEO and AI search activities for retainers,



and pre‐ and post‐launch activities for new builds, coordinating with content strategists, project managers, developers, and external vendors. ~ Apply a full range of tactics (site architecture, on‐page, technical, schema, and off‐page) and manage partner backlink profiles and link‐building strategies. ~ Perform keyword and prompt research, competitor research, and content and website performance analysis using Ahrefs, Semrush, Scrunch, Yext, GSC, GA4, Data Studio, and Claude. ~ Collaborate with Accounts, Performance Media, social, creative, and content teams to align search insights, SERP strategy, and content calendars across channels. ~ Provide SEO and AI search training to partners, take part in team training, and stay current on search and AI trends. ~Recent experience identifying and fixing technical SEO issues on CMSs such as WordPress and Drupal. ~ Experience crawling sites and managing indexing in Google Search Console, using tools such as Screaming Frog, Semrush, and Ahrefs. ~ Experience managing Google Business Profiles and local listings through platforms such as Yext. ~ Working knowledge of GA4, Data Studio, or other analytics tools, and of Jira or similar time‐tracking tools. ~ hospitality and tourism experience is an asset.



~ Self‐directed and accountable, with the confidence to own partner strategy end to end without close supervision. ~ Demonstrated ability to write content for SEO and AI search. ~ Highly organized, able to manage multiple projects in a fast‐paced environment, and open to feedback. ~ Experience with social or paid media campaigns is an asset. Vacation time is available from day one plus we offer an extra paid week off during our annual holiday closure between Christmas and New Years! We provide an annual travel credit (for non‐work related travel), and free office snacks and drinks to keep you energized when you're around.

Premium co-share option for Group Health Insurance (medical, dental, vision) ~$1000 annual allowance to use towards a Health Spending OR Wellness Spending Account ~ Top up for Parental/Pregnancy leave ~ Hybrid work arrangements (3 days in office per week for local employees) ~ Remote opportunities available for other locations. ~ Professional and Personal Development opportunities ~ Recreational sports teams and social event ~ Please note, we use automated tools, including the AI‐enabled technology available with our ATS system Workable, to support certain aspects of our recruitment process, such as organizing applications and identifying potential matches based on role related criteria. These tools are used to assist with administrative and screening activitiesonly. If you require accommodations at any stage during our recruitment process, please let us know and we will work to support you.

📌 Search Strategist (12 - 14 month Contract) (Montreal)
🏢 VERB Interactive
📍 Montreal