# Gestionnaire en Marketing: AppDirect in MontrealAppDirectMontreal, Quebec Start Date02/09/202694.28 Full-TimeAppDirect is hiring a Gestionnaire en Marketing in Montreal, Quebec, for a hybrid position with one day per week in person and four days remote. The role supports the Firstbase business unit through B2B marketing strategy, campaign planning, product launches, and performance analysis. Employment type is Not provided by the employer.
The position carries a stated base salary or on-target earnings range of $81.54 to $107.02 CAD. The role is an individual-contributor position within AppDirect's Portfolio Marketing team. The application deadline is Not provided by the employer. An application contact is Not provided by the employer.
* Role: Gestionnaire en Marketing
* Employer: AppDirect
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Location:
Montreal, Quebec, Canada
* Work mode: Hybrid, one day in person and four days remote each week
* Employment type: Not provided by the employer
*

Salary:
$81.54 to $107.02 CAD, stated as annual base salary or OTEApply NowThe application requires the information requested through AppDirect's official recruitment process. Candidates should settle their B2B marketing background, product-line strategy experience, and ability to work in the stated hybrid arrangement before applying.## Integrated Marketing Plans and CampaignsThe position develops annual and quarterly marketing plans for a business unit and leads campaigns across digital initiatives, events, content, and training. Product Marketing collaboration supports product launches and go-to-market initiatives.




Business priorities become marketing programmes with defined key performance indicators and return-on-investment expectations. The manager also identifies cross-selling and co-marketing opportunities within the portfolio and oversees external vendors or partner agencies when applicable.## Pipeline Measurement and Business AnalysisCampaign results are measured against growth and revenue objectives. The role presents marketing results and analyses to business-unit stakeholders and uses customer feedback and performance data to improve programmes.
The work includes conversion metrics, pipeline analysis, performance experiments, and A/B tests. Robust business analysis supports decisions about which initiatives to prioritize while multiple programmes move forward at the same time.
* Annual and quarterly planning
* Campaign KPI definition and reporting
* Product launches and go-to-market initiatives
* Vendor and partner-agency coordination when applicable
* Cross-selling and co-marketing opportunities## Firstbase Portfolio Marketing in MontrealAppDirect provides a subscription platform for selling products as a service through different channels and devices. The role supports Firstbase,



an AppDirect subsidiary that helps companies equip employees with computers, furniture, and other workplace items.
Portfolio Marketing works with business units, sales teams, product teams, and headquarters marketing specialists. The Montreal schedule combines one in-person day each week with four remote days, and the role is not a people-management position.## B2B Experience and Working SkillsAppDirect requires B2B marketing experience, ideally in SaaS, technology, telecommunications, or services. The successful candidate needs experience managing strategy for a product line, business unit, or revenue segment and generating measurable pipeline impact.
The role also calls for stakeholder management, prioritization, presentation skills, marketing-performance knowledge, and comfort using AI tools to improve daily workflows. Experience with direct or indirect go-to-market models and the ability to balance autonomy with collaboration are part of the stated qualifications.## Compensation and BenefitsThe stated compensation range is $81.54 to $107.02 CAD as annual base salary or OTE. The employer also identifies a full range of benefits, and performance-based bonuses may be available to regular employees.
The employer has not provided a separate employment classification, an application deadline, a start date, a named application contact, or a street address for this opening. The application page identifies the role in Montreal, while the work pattern remains hybrid.

📌 Gestionnaire en Marketing: AppDirect in Montreal
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